In my career, I've seen companies with deep pockets, hire a high caliber marketing company, just to give them a report that boils down to one simple strategy:
Tell a story.
Wow! A story..... really?!?!
You've just paid a room full of Suits to tell you that you should start with a few words about your Grandmother?
I'm not knocking it, don't get me wrong. I'm just saying, you coulda thought of that all on your own. In my opinion and experience, that's how ideas have started, with a story. That's their seed.
So, yes, talk about it. That's what makes you, your life and, ultimately, the product of your career, special.
So, what's my story? Well, this blog is a exploration of my history and what's got me to where I am today - in my kitchen mixing up batches of honey lip balm, spices and dreaming up new massage oil or herbal remedy concoctions.
In addition to documenting the folk remedies I discover from cultures around the globe as part of the tour I call Around the World in 80 Cures, this space is also filled with family recipes, cool experiences and lots of cool adventures and of course, the products that are really the spawn of all these times on my trek through this world.
So, like when I met 4 cool polka dancing 70 something seniors in Alaska earlier this Summer, and provided them with an oil made from an indigenous plant that area to relieve their arthritis pain, I will put down those recipes, along with the story that gave them life.
It's been fun falling back on my roots in Chemistry from all those years back and I smile every time I conjure up the feeling of my Grandmother beside me, explaining to me measurements, temperatures and demonstrating techniques in kitchen alchemy. I hope you will smile too, and of course order a product or two. :)
THE PIC: yours truly, 6 months.
The smallest (and supposedly the most intelligent) of all parrots, the green-cheeked conure parrot has tons of personality. Sandia is no exception. She loves to snuggle, acts like a complete brat when left alone too long, and is a complete Houdini when it comes to escaping her cage. Right now, there are kitchen utensils jammed throughout the exterior of her cage, pinning down parts of it to prevent her inevitable disappearing act. As soon as I get a chance, I'm going to make my way to the pet store and find something a little less tacky. :)
